Little Busy Bodies, Inc
Makers of Boogie Wipes and Saline Soothers Nose Wipes

Julie Pickens – CEO
Est: 2007  – Employees: 17
Beaverton, OR 97007

2009 Sales: $3.4 Million
2010 Sales: $6.5 Million
Estimated 2011 Sales:
$10 Million

Often referred to as The Boogie Moms®, Julie Pickens and Mindee Doney developed the first ever saline nose wipe called Boogie Wipes® as a solution for their kids’ sore, red, runny noses. Using the idea, their business backgrounds, and mompreneurial spirit, they formed Little Busy Bodies, Inc. in May 2007. After an intensive research and development process, hiring a chemist, surveying consumers and interviewing manufacturers, Julie and Mindee sold their first package of Boogie Wipes in December 2007. Sales went on to reach $1 Million in the company’s first year of business and by 2009; Little Busy Bodies tripled its revenue to $3.4 Million.  Primarily geared toward the infant and toddler market with their gentle formula and kid-friendly scents, Boogie Wipes were quickly established as a better alternative to dry tissues.   

In June 2011, Little Busy Bodies expanded into the teen and adult market with the introduction of its second product line, Saline Soothers.  With Saline Soothers moisturizing nose wipes, Little Busy Bodies delivered a more complete product offering effectively addressing the needs of every consumer from infant through adult.  Pre-moistened with natural saline, vitamin E and aloe to soothe dry, chapped noses, Saline Soothers come in adult approved scents including cool menthol and light lavender and are available in stores nationwide and online.

The company now operates out of Beaverton, OR with 17 full-time employees (8 moms) including Julie, the CEO. Little Busy Bodies offers 11 saline nose wipe products to 50,000 retail stores across the US and Canada including Wal-Mart, Target, Walgreens & Toys 'R' Us.

As a mom business mogul, Julie now shares her entrepreneurial knowledge with other inventors and business owners through speaking engagements and media platforms. She encourages moms to embrace their strengths in the Business of Being a Mom™ a blog which guides them in their journey as entrepreneurs. The Boogie Moms have appeared on The Big Idea with Donny Deutsch, NBC, ABC and FOX morning shows across the country.  The Boogie Moms have earned the spotlight on the front page of The Oregonian business section, front page of the Beaverton Valley Times and on blog talk radio shows like Classy Mommy, Chatterbox, Tools for Success and Entrepreneur People. They were also recognized as one of the Top 50 Leading Moms in Business by Start Up Nation and quoted as innovation experts in industry publications Entrepreneur Magazine, HAPPI, PINK, Readers Digest and Chain Drug Review. In 2009, The Boogie Moms were finalists for the Oregon Entrepreneur of the Year, key-note speakers for the National Moms in Business Unite Conference, Moms Reinvented and the Oregon Inventors Expo. Julie, as CEO, has also led business seminars at The Perfect Pitch, UC Berkeley Women in Leadership, and SCORE.

Before breaking ground with Boogie Wipes, Julie was a sales manager for Gallo Winery & Miller Brewing and owned and operated six different franchise locations for Cold Stone Creamery and Wetzel’s Pretzels. She grew up an entrepreneur at heart, working in her family’s business from an early age. A graduate of University of Oregon, Julie, 43, now lives in Tigard, OR with her husband Dean and three daughters, McKenna (16), Molly (13), and Gabby (7).

Mindee managed West Coast marketing programs for Procter & Gamble for five years, and was a Marketing Manager for McDonald’s Corporation for three years. She also ran her own event marketing company for four years producing tradeshows for women across the Northwest.  A graduate of Western Oregon University, Mindee, 34, lives in Beaverton, OR with her three children, Aidan (9), Avree (5), and Austin (2).  Mindee is currently pursuing her passion of consulting other “mompreneurs” on realizing their business ideas.  As a majority owner in Little Busy Bodies, Mindee remains dedicated to the success of the company she helped found.