Our Story

Julie Pickens and Mindee Doney developed the first ever saline nose wipe called Boogie Wipes® as a solution for their kids’ sore, red, runny noses.

Using the idea, their business backgrounds, and mompreneurial spirit, they formed Little Busy Bodies, Inc. in May 2007. After an intensive research and development process, hiring a chemist, surveying consumers and interviewing manufacturers, Julie and Mindee sold their first package of Boogie Wipes in December 2007. Sales went on to reach $1 million in the company’s first year of business and by 2009; Little Busy Bodies tripled its revenue to $3.4 million.

Mindee decided to leave the company in May 2010 while Julie stayed on as CEO. In 2011, under Julie’s leadership, the company reached $10 million in sales with products sold in 50,000 retail stores across the US and Canada including Target, Toys ‘R’ Us, Walgreens and Walmart. In June 2012, Little Busy Bodies entered into a partnership with Nehemiah Manufacturing, marketers of Pampers Kandoo, aimed at leveraging shared expertise in children’s products and a commitment to improving their community.

As a mom business mogul, Julie now shares her entrepreneurial knowledge with other inventors and business owners through speaking engagements and media platforms. She encourages moms to embrace their strengths in the Business of Being a Mom™ a blog which guides them in their journey as entrepreneurs.

Little Busy Bodies has been featured on The Big Idea with Donny Deutsch, NBC, ABC and FOX morning shows across the country. The company earned the spotlight on the front page of The Oregonian business section, front page of the Beaverton Valley Times and on blog talk radio shows like Classy Mommy, Chatterbox, Tools for Success and Entrepreneur People. The Little Busy Bodies co-founders were also recognized as one of the Top 50 Leading Moms in Business by Start Up Nation and quoted as innovation experts in industry publications Entrepreneur Magazine, HAPPI, PINK, Readers Digest and Chain Drug Review. In 2009, they were finalists for the Oregon Entrepreneur of the Year, key-note speakers for the National Moms in Business Unite Conference, Moms Reinvented and the Oregon Inventors Expo. Julie has also led business seminars at The Perfect Pitch, UC Berkeley Women in Leadership, and SCORE.

Before breaking ground with Boogie Wipes, Julie was a sales manager for Gallo Winery & Miller Brewing and owned and operated six different franchise locations for Cold Stone Creamery and Wetzel’s Pretzels. She grew up an entrepreneur at heart, working in her family’s business from an early age. A graduate of University of Oregon, Julie now lives in Cincinnati, OH with her husband Dean and three daughters, McKenna, Molly, and Gabby.

For interview requests or Mompreneur speaking engagements with the Boogie Moms, please contact Laura Baumgartner lbaumgartner@asylumpr.com.